Strategic Communication & Dissemination for EU Proposals

The VMU Vytautas Kavolis Transdisciplinary Research Institute invites the academic community to a workshop on strategic communication and dissemination for EU proposals.

 

• Date – 20 March 2026 at 11 AM (in Lithuanian time).
• Duration of the workshop – 90 minutes.
• Language – English.
• Format – online workshop via MS Teams.
• Please register for the workshop here.  All registered participants will receive the MS Teams link to the workshop one hour before the training.
• Trainers: Paolo Montemurro, Paolo D’Ercole (Materahub, Italy).

 

About the seminar

 

This 90-minute workshop, Strategic Communication & Dissemination for EU Proposals, is tailored for Arts & Humanities and Social Sciences (AHSS) researchers seeking to maximise the impact section of their Horizon Europe and Erasmus+ proposals.

 

Its primary objective is to equip participants with the tools to move beyond generic communication plans and develop a high-scoring, strategic narrative.

 

The workshop specifically addresses the unique challenge of AHSS projects, where impact is often societal or cultural, by demonstrating how to effectively articulate this value and ‘Pathway to Impact’ to EU evaluators.

 

Key subtopics include decoding essential terminology (Communication, Dissemination, Exploitation), developing strategic AHSS approaches by defining non-traditional targets and adopting ‘Impact storytelling,’ and moving beyond the generic website to implement high-impact channels (e.g., policy briefs, digital archives) and a SMART KPI Matrix.

 

By the end of the session, participants will be able to clearly differentiate between the objectives, audiences, timing, and language required for Communication (raising awareness and showing societal value to non-specialists) versus Dissemination (enabling the use and uptake of results by specialised stakeholders).

 

Trainers

 

Paolo Montemurro – Materahub

Founder of Materahub, organization working on supporting cultural and creative sector in Italy, he has been project manager of a number of pilot EU funded initiatives focusing on capacity building, policies development and ecosystem creation for the sector particularly in the area of creative entrepreneurship, internationalization and EU networking, cross-fertilization of cultural and creative sector with other economic and social sector.

 

Paolo D’Ercole – Materahub

Paolo D’Ercole brings nearly 15 years of deep experience as a Social Media Strategist and Community Manager to his current role. This background has equipped him with a strong foundation in digital engagement, brand storytelling, and audience building, which he now leverages to drive strategic communications in the cultural and creative sectors. As Communication Manager at Materahub, Paolo oversees the content strategy and communications for key international programs.

 

 

The training will be moderated by Dr. Gintarė Pocė, Head of Project Activities at V. Kavolis Transdisciplinary Research Institute.

 

For more information about the workshop, please send an email to vki[et]vdu.lt.

 

This event is one of the activities of the project “Strengthening of R&D activities of the Vytautas Kavolis Transdisciplinary Institute of Social Sciences and Humanities (SOCMTEP)”. The project is financed by the Research Council of Lithuania and the Ministry of Education, Science and Sports of the Republic of Lithuania, contract no. S-A-UEI-23-13 (12/27/2023).).